In my job as a technology reviewer, I evaluate a lot of products that are easy to sum up on their face value. Smartphones, laptops, tablets, wireless speakers, etc. all work (or don’t work) generally the same way for everyone, making evaluation of them a mostly objective thing.
But cameras are different. Cameras are certainly pieces of technology, but they are primarily tools used to create art, and one artist might prefer a particular camera over another, even if the latter has better performance on a spec sheet.
Such is the case with the new Leica M10. In fact, it’s largely been the case for every digital Leica M ever made: these German-made cameras never lead the industry in technological prowess, nor do they take better pictures of charts and graphs than other contemporary cameras. Hell, they don’t even have autofocus. And to top it all off, Leica’s M cameras have exorbitant price tags — the M10 body alone will run you $6,500, add a lens to the mix and you’re easily over $10,000...